It seems like common sense, and most advertising has gravitated towards it, but I think it’s still worth mentioning.
People are people, and you’re a people. When you speak to people like they’re people, they listen to you like you’re a people.
Dishonesty is rank in the commercial sector. “This pill will make you lose double your bodyweight in half a second. And give you telekinesis.”
Word of mouth is so powerful because people believe their friends. Human beings connect with human beings. Music and art is moving because it embodies true, honest human emotion. That’s why we’re so attuned to detect pretence.
If you adopt an honest tone, talk like you’re a person, you would more likely connect with another person. Who will then buy your stuff.
I designed my friend a card for his event, and I tried to speak like I would like to be spoken to.
It’s up to you to consider whether it’s effective, but I can sure hear me speaking those words.