Monthly Archives: March 2013

Your life. a music video.

My friends and I. Made by my brother, Adam. Hugs.

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Ogilvy for Vendetta.

I’ve been scarce. And now I’m back with a vengeance.

I’ve started working for international communication powerchalet, Ogilvy. Where dream humongous is written in technicolour dreamcrunk on the roof, koi fish coyly tease peacocks and park-grade grass stain the ol’ pantaloons on a lunch break. Despite my predisposition to the ol’ McHyperbole, I’m not even exaggerating.

C’mon you guys! Yeah! Follow my wacky adventures as I learn so much it feels like I’ve got my eyes wrenched open and corneas badtouched a la Clockwork orange. My 9 to 5 is better than your 9 to 5. Believe it.

Ogilvy for victory

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The death of Money

Bill Hicks once joked that advertising-folk should be euthanised. By firing squad.

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I pushed it out of my head. ‘Cause me, I like making ‘em pretty pictures, and he’s dead (who won that round eh, Hicks?). But man, does he make a point sharper than a Hattori Hanzō sword wearing Jean Paul Gaultier. Lookit me, I’m the devil with a name tag.

But seriously, advertising is built around persuasion, about giving the visual cues that would in natural setting would allude to health, nutrition and other things conducive to living more better. Except without the substance.

I went to the Tomorrow’s leaders convention 2013, which centred around the rising stars in the field of leadership. Yadda yadda yadda. I rocked a beadhead and a smirk where people whore suits that could cut through glass. I’m really piling on the sharpness metaphors, aren’t I? I know how to spell tailored, but they bled it. With a smarm brow I politely and quietly sipped water du mineral when the proceedings began. Money people. Yikes.

But truly they came with valuable insights, inasmuch as making the rugged axle grinding of an Afrikaans accent sound eloquent. It resonated around an approach removed from profits. Profits were only the hallmark of a succeeding business. And what was a successful business? One that added true value to people’s lives. Bazinga.

Jon Foster-Pedley, dean and director of Henley Business school, suggested that a businesses needed a purpose. Think about life. Life isn’t about hedonism. It’s not about doing fried cocaine and drinking sparkling wine carbonated by the delicate whistles of orphans. It’s about finding a true cause, a passion that gives meaning. People like éclairs, people loved William Wallace.

Full circle to advertising. Advertising can no longer go: “ ‘Ere boy, buy me chicken, ‘cause it’s more sparkly than that fella’s chicken.” People don’t believe your lies, they believe your truths. I don’t sell chicken, I sell the idea of a family meal. And I’m going to create a campaign highlighting the importance of bonding with your kin (with the scent of secret herbs and spices to create ambiance). You have to bring the good, to sell the goods. It’s not about money, it’s about people. People and chicken. Mostly chicken. Mmm, chicken.

I may be a no good tree-hugging hippie, but that’s just ‘cause everbody else is.

In that spirit here’s some pictures of the catering.

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Heal the world, make it a better place. With flan and jelly.
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